Reesink Turfcare Commends the Dealers Who do More: Announcing the winners of the Aftermarket Dealer Awards

With awards in Outstanding Performance in Service, Parts and Skills, as well as recognising an overall Dealer of the Year for 'Excellence in Customer Support', it's an impressive accolade to achieve. 

This year the winners are: Redtech Machinery Limited in Coventry for Outstanding Performance in Service, Oliver Landpower Limited in Hertfordshire for Skills, and Revill Mowers in Gloucestershire for Parts. While the much coveted Dealer of the Year Award for Excellence in Customer Support is awarded to Cheshire Turf Machinery in Stockport. 

Reflecting on their win, Cheshire Turf Machinery’s service director Mark Woodward said: “Winning this award is proof of the great effort from our parts and service team, who have enabled us to achieve this award for a second year in a row. I would also like to thank the staff at Reesink who provide us with exceptional support and assistance throughout the year.”

Runners up in the categories are Cheshire Turf Machinery for Service, Lloyd Limited in Cumbria for Skills, Gambles Grass Machinery in Nottinghamshire for Parts, and Revill Mowers for Excellence in Customer Support. 

“We work incredibly hard throughout the year to ensure we are always working to the highest standards,” says Revill Mowers joint director Jason Revill. “Customers are at the forefront of everything we do and awards like this give them the ultimate reassurance that their Toro machines are in safe hands.”

In keeping with its Service Level Agreement (SLA), which benchmarks great customer service, Reesink awards those dealers achieving the best scores, rated on quarterly Key Performance Indicators (KPI), within each of the three sections, while the Dealer of the Year Award combines the KPI scores from all three.

As a leading UK distributor of top turfcare brands, excellent customer service is paramount to Reesink – and delivering that with all its business partners even more so, says Reesink operation manager David Jackman. 

“We are continuously investing in improving our customer service after a sale completes. Our Service Level Agreement which outlines core customer service standards, goals and considerations adopted by all our Authorised Service and Dealer Locations is another way to showcase to our customers the quality of Reesink’s service.

“These awards provide an excellent platform on which to highlight the fantastic service and work that our dedicated dealers produce and we’re delighted to recognise all of the winners and runners-up. With continued recognition and encouragement of high standards of customer service, ultimately, the customer benefits from an improved overall experience – which is what we’re all here to provide.”

Service director Mark Woodward with Cheshire Turf Machinery’s Dealer of the Year Award for Excellence in Customer Support. Graham Hall, managing director at Redtech Machinery with the award for service. Revill Mowers won the award for parts alongside the silver award for Dealer of the Year, seen here with joint director Jason Revill. Glen Giddings stands centre with the award for skills with, from left to right, Danial Allard, Moss Sharp, Rob Jenkinson and Joe Allard from Oliver Landpower.