Commending the Dealers Who Do More

Reesink Turfcare recognised its dealers at its annual Aftermarket Dealer Awards ceremony, which was held in February. 

Recognising an overall Dealer of the Year for ‘Excellence in Customer Support’ alongside Outstanding Performance in Service, Skills and Parts, the awards acknowledge the top performers in customer service across Reesink’s UK dealer network and are a huge achievement.

The much-coveted Dealer of the Year Award for Excellence in Customer Support is awarded to Lloyd Ltd. While Cheshire Turf Machinery in Stockport was awarded for Outstanding Service, Lloyd Ltd for Outstanding Skills and Revill Mowers in Gloucestershire for Outstanding Parts.

David Jackman, Reesink’s operations manager, says: “As a distributor, we are focussed on the way we communicate with our customers and the way we deal with customer support. It’s why we work closely with our dealers and delight in awarding those who do more to offer the very best in customer service.”

Reflecting on the win, groundcare service manager Glen McVittie at Lloyd Ltd, says: “Winning these awards is a real reflection of our team and their hard work. At Lloyd Ltd, we are committed to both investing in our staff to realise their full potential and offering our customers the best possible service and results. We are thrilled to have had that recognised by Reesink and to have come away with the top prize for Dealer of the Year and the award for Skills.”

Runners up in the categories are The Mowershop in Northamptonshire for Service, Oliver Landpower in Hertfordshire for Skills, RedTech Machinery in Coventry for Parts and Cheshire Turf Machinery for Excellence in Customer Support. 

Reesink awards those dealers achieving the best scores in keeping with its Service Level Agreement (SLA), which benchmarks great customer service. Rated on quarterly Key Performance Indicators (KPI), within each of the three sections, the Dealer of the Year Award combines the KPI scores from all three.

David explains more about the scheme: “Over the years, we have continued to invest in our customer service and especially so in our after sales offering. One of the ways we showcase to our customers the quality of Reesink’s service is through our Service Level Agreement, which is adopted by all our Authorised Service and Dealer Locations. With this, customers can be sure that our excellent dealer network reflects Reesink’s core customer service standards, goals and considerations, and these awards are further proof of that.”

Mark Woodward, service director at Cheshire Turf Machinery, says: “By committing to following Reesink UK’s service level agreement, our service department has been elevated to the next level. To see the result of that acknowledged by winning the award for Service and finishing as the runner up for Dealer of the Year is extremely pleasing and a strong testament to the hard work of our after sales team.”

As a leading UK distributor of top turfcare brands, delivering excellence on all fronts, and particularly when it comes to customer service, is paramount to Reesink – and doing so with all its business partners is vital, concludes David: “Over the years, we have continued to invest in our customer service and especially so in our after sales offering and to see that represented by the dealers so brilliantly means we are achieving in our goal to keep on improving the overall experience for all our customers.”