Member on a mission to show
range of careers in grounds

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Young entrepreneur Sam Cain has recently joined the Institute of Groundsmanship (IOG) Young Board of Directors, which is sponsored by Toro and Reesink Turfcare, to show young people the wide range of career opportunities available in the industry.

23-year-old Sam who has his own business specialising in line marking and playground design, says: “Ultimately, I want to redefine what being in groundscare means, and make people realise how many different options there are and how much choice there is; there are so many more options than just working at a football club for example."

After having studied Graphic Design and Communication at Central Saint Martins, 23-year-old Sam recognised a gap in the market and began his own business creating innovative line marking designs for underused open spaces in schools and public areas. His business, Cain Markings, now designs, produces and maintains high-quality line markings for a host of surfaces and venues. Sam credits the experience and skills he gained at university in helping him succeed, and his Dad, who worked his way up in groundscare from an apprentice to an operations director, as his biggest inspiration.

Sam continues: "Joining the IOG Young Board of Directors in November 2018 has opened up a lot of opportunities already. Everyone on the board brings something different which collectively we hope will improve the industry and help shape it for the future. I hope for my contribution to be helping change perceptions of exactly what being a groundsman entails.

"When you look at the board, it's mostly made up of groundsmen at football clubs, so I'm one of the odd ones out. My involvement in the business side should go some way to show there are lots of opportunities and career paths you can take in grounds! There are also jobs and opportunities in technology and at other sports venues such as tennis and basketball courts."

Sam also feels compelled to promote the difference the younger grounds generation can bring to the industry: "The industry is predominantly made up of an older generation and while many are really supportive of the young ones coming through, there’s always more we can do to promote their ideas and contribution within the sector, to make sure their voice is heard and taken seriously."